Trey Villarreal’s inspiring story behind Achilles
Meet Trey Villarreal, the visionary force behind Achilles – more than a product, it's a testament to resilience, innovation, and the unwavering spirit of its Founder & CEO. Trey, not only a cancer survivor but also deeply passionate about uplifting marginalized communities, embodies the heart, mind, and soul of this exceptional venture. His extraordinary story is a narrative of triumph over adversity, where setbacks became the stepping stones to groundbreaking solutions, changing the game in ankle recovery and exercise.
Raised in the Rio Grande Valley within the confines of a low-income household, where homes were transient, and financial stability was a perpetual challenge, Trey found inspiration in the hardships he faced. Sports became a positive influence and outlet. “The drive to compete shaped everything moving forward, in life and success,” he recalls. This realization instilled a fierce competitiveness that fueled his determination to excel. Motivated by the relentless pursuit of more, he also adopted habits of meditation and reading at the age of 14. Reflecting on his journey, Trey highlights two fundamental keys to success he acquired early on – the art of salesmanship and the spirit of competition.
For Trey, success initially wore the guise of materialism, driven by the competitive edge. However, a significant transition occurred when he realized that true success was about having the freedom to pursue experiences. "Success to me at a very young age was more materialistic. But it has since reversed stages now. It's more about having the freedom to do whatever it is that you want, to really attain your dreams," he explains.